Shayna ManchandaFor omnichannel to work, channels need to complement, not competeMore and more companies are focusing on providing an “omnichannel” customer experience and to achieve this state of seamless cross channel…4 min read·Jun 27, 2022----
Shayna ManchandaCustomer experience of ‘moving house’ — still neglected by telecomsYou may have come across use cases for a multitude of customer scenarios. However, there is one use case that is often over-looked: “I…5 min read·Jun 21, 2022----
Shayna ManchandaCX matters, but how do you deliver it?Most companies will tell you that they want to deliver “world-class” customer experiences. However, according to Forbes only 8% of…7 min read·May 9, 2022----
Shayna ManchandaFor better marketing results, organizations need to optimize their channel strategiesThe last few years have seen an explosion in the number of channels and touchpoints that both organizations and consumers interact with…6 min read·Apr 21, 2022----